You would think that a big corporation like McDonald’s could pay for talent, right?
McDonald’s has a massive promotional budget and they should be able to compensate indie artists.
Ex Cops took a stand and now McDonald’s pays to have indie artists perform at their sponsored events.
McDonald’s and other corporations will now pay attention and do the right thing because of the stand that Ex Cops took on behalf of all indie artists. It may seem like a small thing to other indie bands but in reality it’s a BIG BOLD MOVE to take on a giant like McDonald’s. McDonald’s and other corporations are now paying indie artists when they perform. The notion of free exposure without pay does not fare well with indie artist performers. Indie artists everywhere should thank Ex Cops and share this article with everyone they know.
Check out the entire story and see what Ex Cops did to shake the giant.
A rep for McDonald’s has responded to an indie-rock band’s Facebook post claiming the fast-food giants asked them to play a South by Southwest showcase for free in exchange for exposure.”We follow the same standard protocol as other brands and sponsors by inviting talented and emerging musicians to join us at the SXSW Festival. We look forward to serving McDonald’s food, drinks and fun in Austin. #slownewsday.” Indie-pop duo Ex Cops wrote a scathing Facebook postÂ Â alleging that the McDonald’s invite said, “There isn’t a budget for an artist fee (unfortunately)” and offering food in lieu of payment.
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“That’s not true,” Ex Cops singer Amalie Bruun said after hearing McDonald’s response. “They’re not following any guidelines because everyone else is offering money. They’ll have to take that up with South by SouthwestÂ if they think they’re following the guidelines…Other, much smaller corporations are offering us money.”
A special thank you to Rolling Stone for writing this important article. Click here to read the complete article.
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