NME is going outside of the indie music world in order to reinvent their brand
Now that everything is going digital, traditional media is in trouble.
Print publications such as magazines and newspapers have been suffering.
Due to the shift to online content, traditional print media must find new ways to appeal to the public.
NME revolves around all things indie music but needs something more to keep their current readers and the rest of the public engaged. In order to remake their brand, music will be downgraded while other topics will be added such as film, fashion, television, and technology.
Read more about NME’s transition.
We would like to thank The Independent for this story. Go here to see the rest.
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