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Be prepared because this indie band is bringing something special to the industry.

 

 

 

 

 

Go through the whole article to read the rest of the story of these unique trio


 

The trio’s joyous, groove-addled party music and feminist outlook sets them apart in a music scene dominated by earnest singer songwriters … but is the world ready for their message of babeology?

omewhere in the collective possession of Juce is a purple book in which the three members write their hopes and dreams for what the band can achieve. It’s not a boastful tome, and contains only modest goals outlined with sensible precaution, such as “Win a Grammy”, “Play Madison Square Garden” and “Have a No 1 album in the US”.

“Oh, and headline the Pyramid stage at Glastonbury,” singer Chalin says when we meet. “That one was mine – my ones were the low-key ones.”

If the purple book’s contents seem ambitious, then consider this: since meeting two years ago, Juce have toured with Basement Jaxx, signed a major label deal (with Island) and been the toast of the blogosphere thanks to their groove-addled, 90s-influenced sound and some striking videos, which have featured both synchronised dance moves and branded bumbags. They might look as if they have stepped out of a vintage issue of the Face, but their music contains more than just aesthetic pleasures – it’s soulful and emotional as well as joyful.

 



 

Certainly, its sheer technicoloured vibrancy stands out in a pop world full of sincere Sheerans and earnest Sam Smiths. And while we’re currently being informed by focus-grouped critical opinion that the future of pop lies in the hands of bland singer-songwriters such as James Bay, it’s refreshing to hear a group gleefully stamping their personalities across what they do, a bit like the Spice Girls if they had ever been any good at playing punk-funk.

It’s music for music lovers, made by music lovers, which is only fitting because it was music that brought the band together. Specifically, Sly Stone’s If You Want Me to Stay, which was playing at a house party and caused Chalin, Cherish and Georgia to congregate on the dancefloor.

All three had musical backgrounds before Juce: Chalin was a producer for theBoiler Room live sessions; Georgia has played with artists such as Rose Elinor Dougall; Cherish was just 15 when she found herself touring the UK as a member of goth-tinged post-punkers Ipso Facto. They’re also all clearly children of the 90s. Georgia reminisces about her love for No Doubt, for instance, whereas Chalin loved Erykah Badu. Cherish recalls staring at the inside of her Britney Spears album and thinking: “Those curtains are so cool!”


 

StreeXB extends special thanks to The Guardian for this article. Click here to read and watch for their video.

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