StreeXB Global Talent SearchThe magic of social media promotes musicians without spending a penny

How do we even find out about our favourite celebrities nowadays?

Since celebrities have such a connection with us via social media platforms, they are using such connections to their advantage.

Everything is also instant since we can access social media virtually everywhere.

We all have easy access to our favourite celebrities since the most popular social media outlets provide us with multiple ways to get the latest on or idols. Celebrities not only appreciate the way that their fans can reach them, but this also helps them market themselves. It’s so nice to have instant access to celebrities but we forget that it’s a two-way street. They have access to us back.

Read through the whole article to see how musicians are using social media.

ATLANTA — From Kanye West to Taylor Swift to Rihanna, more and more musicians are debuting audio, photo and video content on Twitter to boost marketing efforts without spending big bucks.

The social networking platform has also been used by The Rolling Stones and Diana Ross, who recently created accounts to connect with millennials.

West unveiled his new album title on Twitter in February. In the same month, Lady Gaga used Twitter’s new video product tool to announce her role on the upcoming season of FX’s “American Horror Story: Hotel.”

The beat goes on

The 1.8 million people who follow Jackson, who died in 2009, are constantly being updated with new music and videos related to the pop icon. In May, Epic Records and Michael Jackson’s estate premiered the singer’s “A Place With No Name” on Twitter. The tweet has garnered more than 2.7 million views, and Jackson’s account gained 136,000 followers in a day.

Buy now

Both rappers found success in their unexpected releases. Drake’s “If You’re Reading This It’s Too Late” received more than 1.5 million mentions within a 24-hour period, helping him sell around 500,000 units. Lamar’s announcement drove more than 285,000 clicks to his iTunes link.

Album launch campaign

Kelly Clarkson and RCA Records executed a two-month campaign on Twitter to create buzz in advance of her recent album, “Piece by Piece.”

StreeXB would like to thank CTV News for this article. Click here to read the full story.


Enter the StreeXB’s Global Music Contest