NME is going outside of the indie music world in order to reinvent their brand

Now that everything is going digital, traditional media is in trouble.

Print publications such as magazines and newspapers have been suffering.

Due to the shift to online content, traditional print media must find new ways to appeal to the public.

NME revolves around all things indie music but needs something more to keep their current readers and the rest of the public engaged. In order to remake their brand, music will be downgraded while other topics will be added such as film, fashion, television, and technology.

Read more about NME’s transition.



Indie music bible the NME is to be given away free after circulation for the 63 year-old title slumped to below 15,000 paid copies.

Owners Time Inc UK said more than 300,000 copies will be distributed nationally through stations, universities and retail partners.

The NME, the last of the old-school music weekly papers, enjoyed a circulation peak of 300,000 in the late 70s.

Sales of the magazine, which helped launch the careers of bands including The Smiths and Oasis, crashed over the last decade with fans migrating to alternative digital sources of music news.

The first free NME will be distributed on September 18. Time Inc UK called the move “the latest stage in its evolution as an audience-first global media business” alongside its NME.COM website.

Music will be downgraded in the new offering, which will be a “gateway into a wider conversation around film, fashion, television, politics, gaming and technology.”


We would like to thank The Independent for this story. Go here to see the rest.

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